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Vitaly Pecherskiy | StackAdapt
Contextual targeting’s next level — Vitaly Pecherskiy // StackAdapt
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable…
Play PodcastVitaly Pecherskiy | StackAdapt
Why programmatic is growing? — Vitaly Pecherskiy // StackAdapt
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile…
Play PodcastAbout Topic: Programmatic Advertising
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