super{set} Celebrates First Exit: LiveRamp Acquires Habu for $200M

Joining Tom and Vivek in the studio today are Habu co-founders Matt Kilmartin (CEO) and Mike Moreau (COO) to give the full story behind how Habu was conceived, built out, scaled, and sold. Habu is a leader in the data collaboration category with innovative data clean room technology. Habu enables companies to share, make sense of, and act on insights on decentralized data without compromising privacy or data ownership – enabling companies to realize the full value of their data regardless of where it resides. In January 2024, Habu entered a definitive agreement to be acquired by LiveRamp for $200 million in a highly strategic transaction. But Habu wasn't a category leader and a $200 million company from day one. Matt, Mike, Tom and Vivek started selling before even slinging code, bringing together a kick-ass team in the beginning that saw the company through pivots to growth. Early customers like Pepsi and Disney played a crucial role in co-innovating with Habu as design partners. And Matt and Mike developed a rapport as leaders and co-founders to power the company through to exit. Learn how Habu became super{set}'s first win in the latest episode of The {Closed} Session!
About the speaker

Matt Kilmartin and Mike Moreau

Habu (acquired by LiveRamp)

- Habu (acquired by LiveRamp)

  • Part 1 super{set} Celebrates First Exit: LiveRamp Acquires Habu for $200M
  • Part 1 super{set} Celebrates First Exit: LiveRamp Acquires Habu for $200M
About the speaker

Matt Kilmartin and Mike Moreau

Habu (acquired by LiveRamp)

- Habu (acquired by LiveRamp)

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    Part 1super{set} Celebrates First Exit: LiveRamp Acquires Habu for $200M

    Joining Tom and Vivek in the studio today are Habu co-founders Matt Kilmartin (CEO) and Mike Moreau (COO) to give the full story behind how Habu was conceived, built out, scaled, and sold. Habu is a leader in the data collaboration category with innovative data clean room technology. Habu enables companies to share, make sense of, and act on insights on decentralized data without compromising privacy or data ownership – enabling companies to realize the full value of their data regardless of where it resides. In January 2024, Habu entered a definitive agreement to be acquired by LiveRamp for $200 million in a highly strategic transaction. But Habu wasn't a category leader and a $200 million company from day one. Matt, Mike, Tom and Vivek started selling before even slinging code, bringing together a kick-ass team in the beginning that saw the company through pivots to growth. Early customers like Pepsi and Disney played a crucial role in co-innovating with Habu as design partners. And Matt and Mike developed a rapport as leaders and co-founders to power the company through to exit. Learn how Habu became super{set}'s first win in the latest episode of The {Closed} Session!