PR’s Role in Marketing (copy)

Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
About the speaker

Jerry Touslee

Business Wire

- Business Wire

Jerry is Head of Marketing at Business Wire

  • Part 1 PR’s Role in Marketing (copy)

Episode Chapters

  • 01:27
    Elevator Pitch
  • 02:43
    What's the Word?
  • 04:10
    What's the Word?
  • 06:09
    What's the Word?
  • 07:38
    Marketing Mythbusters
  • 09:48
    Role Play
  • 12:25
    Role Play
  • 14:11
    Role Play
  • Part 1 PR’s Role in Marketing (copy)
About the speaker

Jerry Touslee

Business Wire

- Business Wire

Jerry is Head of Marketing at Business Wire

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    Part 1PR’s Role in Marketing (copy)

    Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.