What plays would you call to scale a DTC business from startup to $10 million ARR?
- Part 1Has DTC Marketing Peaked
- Part 2Should growing retail brands double down on their in-store retail outlets or diversify to DTC?
- Part 3What’s the one word marketers should focus on when transitioning from DTC to Retail?
- Part 4Are subscription models the best pricing strategy for DTC brands?
- Part 5 What plays would you call to scale a DTC business from startup to $10 million ARR?
Episode Chapters
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00:32: Overview -- Welcome to MarTech PodcastThe host introduces the MarTech Podcast and teases the discussion topics, focusing on D2C marketing.
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01:27: Elevator Pitch -- Uncomplicated skin care systems for menExplains Tiege Hanley's mission to provide men with essential skincare tools through uncomplicated systems.
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02:09: Game Plan -- Scaling a D2C businessAdvice is provided for scaling a D2C business from $0 to $10 million in ARR, emphasizing the importance of execution and market testing.
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03:07: Shoutouts & Callouts -- EncouragingDTC marketers to startEncouragement is given to aspiring DTC marketers, highlighting the channel's potential despite increasing difficulty.
- Part 1Has DTC Marketing Peaked
- Part 2Should growing retail brands double down on their in-store retail outlets or diversify to DTC?
- Part 3What’s the one word marketers should focus on when transitioning from DTC to Retail?
- Part 4Are subscription models the best pricing strategy for DTC brands?
- Part 5 What plays would you call to scale a DTC business from startup to $10 million ARR?
Up Next:
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Part 1Has DTC Marketing Peaked
Kelley Thornton, the founder and CEO of Tiege Hanley, discusses the evolution and current landscape of direct-to-consumer (D2C) marketing. He shares insights from his journey as a serial entrepreneur, emphasizing the dynamic nature of content creation and channel optimization. Discussing the historical rise and strategic pivots of well-known D2C brands, Thornton highlights the significance of integrating social influencers and leveraging data to drive customer engagement and sustainable growth.
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Part 2Should growing retail brands double down on their in-store retail outlets or diversify to DTC?
Kelley Thornton, founder and CEO of Tiege Hanley, explores the critical decision of whether retail brands should double down on in-store retail outlets or diversify into D2C marketing. Kelley shares his insights on the evolving consumer behavior, emphasizing the importance of meeting customers where they want to buy. He highlights how traditional retailers can compete with the convenience and speed of online giants like Amazon, ensuring their survival and relevance in the digital age.
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Part 3What’s the one word marketers should focus on when transitioning from DTC to Retail?
Kelley Thornton, founder and CEO of Tiege Hanley, explores the essentials of transitioning from D2C to retail. He emphasizes the importance of being ‘ready’ for organizational scale, brand strength, and mastering distribution. Kelley shares valuable insights on preparing packaging, developing pricing strategies, and ensuring a strong brand presence to succeed in retail environments.
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Part 4Are subscription models the best pricing strategy for DTC brands?
Kelley Thornton, founder and CEO of Tiege Hanley, explores the benefits and challenges of subscription models for D2C brands. He emphasizes the importance of flexibility in modern subscriptions, detailing how his company manages customer needs to prevent accumulation of excess products. Kelley shares insights on how to make subscription management painless for customers, enhancing their overall experience and satisfaction.
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Part 5What plays would you call to scale a DTC business from startup to $10 million ARR?
Kelley Thornton, Founder and CEO of Tiege Hanley, shares his insights on scaling a D2C business from zero to $10 million in ARR. Focus on execution and iterative product improvement, Thornton emphasizes the significance of early market testing and finding the right marketing channels. He also encourages aspiring entrepreneurs to seize the opportunities within the DTC channel, emphasizing its level playing field and potential for success.
