Episode Chapters

• - 02:00: The importance of brand voice

  **#1**

  Explores how brand voice connects data analysis, market research, and copywriting, emphasizing the need for authenticity whether for personal or company brands.

  **#1****11**

  - 04:00: Developing a personal writing style

  **#2**

  Discusses how identifying your unique writing characteristics and connecting them to your values creates an authentic foundation for brand voice that can be scaled and encoded into AI tools.

  **#2****21**

  - 06:00: Creating brand voice documentation

  **#3**

  Explains the process of documenting brand voice with specific examples of what to do and what not to do, including key phrases and terminology that reflect brand identity.

  **#3****31**

  - 08:00: AI content generation pitfalls

  **#4**

  Shares a cautionary experience about using AI to rewrite content without proper training, highlighting the risks of unintentional plagiarism when using generative AI tools.

  **#4****41**

  - 10:00: AI as a writing assistant

  **#5**

  Describes how AI can be used to evaluate content effectiveness, provide feedback, and help refine writing rather than generating content from scratch.

  **#5****51**

  - 12:00: Speech-to-text as a content creation method

  **#6**

  Explores how speaking thoughts and using transcription tools can capture authentic voice more efficiently than typing, though it requires subsequent editing and refinement.

  **#6****61**

  - 14:00: Creating AI writing projects

  **#7**

  Details how to set up specialized AI projects for different writing tasks like hooks and newsletters, training them with successful content to maintain consistent brand voice while still requiring human editing.

  **#7****71**