Paul Szyarto | PS Group Holdings

Private Equity’s take on Digital Transformation — Paul Szyarto // PS Group Holdings

Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital transformation.

Paul Szyarto | PS Group Holdings

Growth Acceleration secrets from the Private Equity POV

Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view.

Benjamin Shapiro | benjshap LLC

Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC

Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some…

Benjamin Shapiro | benjshap LLC

Building the MarTech Podcast — H1 2021 — Benjamin Shapiro // benjshap LLC

We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben…

Erik Huberman | Hawke Media

Will ad spend rebound in 2021? — Erik Huberman // Hawke Media

In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend. They also discussed some predictions for 2021 and what’s the best way to think about the prominence of digital marketing and avoid the…

Erik Huberman | Hawke Media

What makes an attractive MarTech Investment — Erik Huberman // Hawke Media (copy)

Erik Huberman | Hawke Media

What makes an attractive MarTech Investment — Erik Huberman // Hawke Media

In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role…

Jennifer Byrne | Formerly employed by Microsoft

The future of work — Jennifer Byrne

In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help you in your career path and what’s in store in the future of technology and the workforce.

Jennifer Byrne | Formerly employed by Microsoft

Navigating non-traditional career — Jennifer Byrne

In this second episode with Jennifer, we talked about the trends in the future of work and how technology is already infused in almost any job and how we can utilize technology to solve the problem of job losses that it created. Ben and Jennifer also talked about how we can re-engineer the workforce in…

Jennifer Byrne | Formerly employed by Microsoft

Using technology for empowerment — Jennifer Byrne

In today’s episode, Jennifer talks about navigating a non-traditional career in technology, how coming from a different perspective paved the way for her leading prominent technology organizations and eventually realizing some unintended consequences of broad technology adoption and what she can do to alleviate the very real digital divide. Jennifer also becomes a bit more…